Our Story

At FitUwrap, our journey began in the far reaches of Asia, where our founder, Aprille, faced the challenge of adapting to a new language and culture.  Struggling to keep up and feeling her mental sharpness decline in middle age, Aprille sought ways to boost her memory and cognitive abilities.

After extensive research, she discovered that regular aerobic activity was scientifically proven to enhance mental function with age.  Inspired by this knowledge, Aprille committed to an exercise routine of at least three weekly aerobic sessions.  

Having never maintained a consistent exercise routine before, Aprille aimed for simplicity and set an ambitious goal to keep her motivated: completing a marathon.  She began with walk/run intervals from reputable online plans, as she hadn’t run in nearly 20 years.

To track her progress in the hot and humid climate, Aprille needed a practical way to carry her phone for interval timing and added motivation.  Her ingenious solution was to twist a neck gaiter into a figure 8, securely holding the phone and absorbing sweat.  This method worked brilliantly.  Six months later, Aprille completed a half marathon on the Great Wall of China. 

Back in the United States, Aprille continued her running routine with her adapted cell holder.  Despite searching for better solutions, nothing surpassed her improvised solution.  This led her to design the FitUwrap – a product that securely holds a phone in hand while keeping both dry during walks and runs. 

At FitUwrap, our passion is to help everyone reach their full potential and unlock hidden strengths. We are more than just a brand; we are a movement dedicated to enriching lives, regardless of age or circumstances.

Our mission is to provide high-quality fitness wraps that support and enhance your fitness journey. Join us on this empowering journey, and together we'll take your fitness to the next level, achieving greater health and well-being.